Market Pricing provides real-time insights into competitor rates, special event dates, and occupancy. The tool also monitors how competitor hotels have changed their pricing over a period of time for any selected date. With real-time insights, hotels can respond quickly to pricing changes and continuously make well-informed pricing decisions.


The Market Pricing page allows users to view:

  • Lowest prices of competitor hotels for the next 380 days
    The displayed rates are shopped from OTA websites and updated regularly. This data enables hotels to continuously refine their pricing strategy to optimise revenues.
  • Price positioning against the competitor set
    Hotels can easily see whether their rates are higher, lower, or in line with competitor prices, and also which room type the lowest rate is for.


To navigate to the Market Pricing page, open the left-side menu in HMS and select Revenue Management > Market Pricing.


The Market Pricing page offers two viewing options, which can be selected using the toggle button in the top left of the page:

  • Graph View is a visual representation of price trends
  • Table View shows the daily details of the occupancy and prices of the hotels


Users can view competitor prices from today up to 380 days ahead. To adjust the data range in the graph, use the zoom toggle to select a view of 1 month, 2 months, 6 months, 1 year, or the full range of up to 380 days.

Terms explained:

  • Our Sell Rate (from channel) – The room rate displayed on sales channels, determined by the hotel's established pricing.
  • Mean Market Price – The calculated average room rate between your hotel and listed competitors. This is updated regularly and helps assess market positioning.
  • Floor Price – The minimum acceptable room rate, which covers the variable costs associated with an occupied room. It functions as a pricing safeguard, ensuring rates do not drop below the cost of servicing a booking (e.g., housekeeping, utilities, and amenities).



1) Graph View

By default, the line graph displays the hotel's sell rate on channels, all competitor rates in the list, the mean market price, and the floor price. Only the hotel’s sell rate (red dotted line) and the Mean market price (dark blue dotted line) will display by default. To see the trend for individual competitor hotels, click on the box containing the competitor hotel’s name at the top, or on Select All to see all hotels. 


See Price Details on a Specific Day

Users can view detailed pricing for a selected date. Clicking the data point in the graph will show a pop-up displaying the hotel's price details for that day, including room type, rate plan, and the lowest sell rate shown on the booking channel.


See Price Comparison on a Specific Day

Users can compare competitor prices for a specific date by clicking on the Our Sell Rate (from channel) or Mean Market Price line in the graph. A pop-up will appear, displaying occupancy percentage, Mean Rate, Our Sell Rate (from channel), and the rates of each hotel in the list for that date.

  • Red: competitor's rate is at least 5% more than the hotel's own rate
  • Green: competitor's rate is at least 5% less than the hotel's own rate
  • Blue: competitor's rate is within 5% of the hotel's own rate


View Raw Occupancy for a Specific Date

The Graph View on the Market Pricing displays the Raw Occupancy for each stay date. Gray bars indicate weekdays while yellow bars indicate weekends (Saturday-Sunday). Hovering over the graph shows the occupancy number. Daily Occupancy data is also available in the Table View.



Peak Date Indicator 

Hotel demand is influenced by several factors. Two of the key ones are seasons and special events, which are indicated by calendar icons on the x-axis of the Market Pricing graph. 


Since not all peak dates drive the same level of demand, they are further categorised in HMS to High Peak, Medium Peak, and Limited Peak, each of which are denoted with a different colour. 

  • High Peak – Periods of exceptionally high demand, typically driven by major holidays or events, or long weekends, that attract significant travel and bookings.
    • Example: Christmas, New Year, Eid, Chinese New Year, Concerts by top-level international artistes, long weekends.
  • Medium Peak – Periods of increased demand that may vary in length but generally have a lower impact than high peak periods. This includes summer holidays, standalone public holidays, and other seasonal travel periods.
    • Examples: Summer holidays, Easter.
  • Limited Peak - Usually single-day events or non-long weekend holidays with a more localized impact, often affecting a specific city or region.
    • Examples: King or Queen’s Birthday in Thailand, Independence Day.


Click the calendar icon to view peak date details, including the start and end dates, event names, and relevant source markets influencing demand.



2) Table View

The view displays a detailed breakdown of competitor prices in a date-based table format. Users can select a different month using the dropdown next to the Estimated Adjusted Occupancy toggle.


Two occupancy data views are available: Raw Occupancy and Estimated Adjusted Occupancy, which can be interchanged by using the toggle on the top right of the page. The price column will indicate 'N/A' when the hotel's rates are not available on OTAs.


View the Rate Evolution for a Specific Stay Date

Lead Time refers to the number of days between when a traveller makes a booking and their check-in date. Rate Evolution tracks how room rates change over time for a specific stay date - whether they increase, decrease or remain the same. In the table view, click the "+" icon on a stay date to view its Rate Evolution.


For example, for a 1-night stay on 10 March, the hotel's lowest online selling rate 24 February (14 days before check-in), was Rp 144.476. By 2 March (8 days before check-in), it was Rp 178.538. This indicates a 24% increase (Rp 34.062) over 6 days. 



Download Data to Excel

Users can download Market Pricing data as an Excel file by clicking the download icon. The file includes price data from today up to 380 days ahead.



MarketPulse: Upload Occupancy Data to HMS

Users can upload occupancy data directly to Market Pricing to align with the pricing engine in HMS. Once uploaded, the data will be reflected in Market Pricing.


For correct formatting, users should download the provided template and complete the necessary fields before uploading.

Note: The number of competitor hotels displayed on the Market Pricing page depends on your plan. With our full product, you can view up to 10 competitor hotels, selected by your revenue manager. Users of the MarketPulse product can view up to 3 competitor hotels.


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