Definition
Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. To help customers find your business, you can verify your business and edit your business information.
What is a Business Profile?
With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.
Imagine yourself in the shoes of a potential customer. This customer is 3 blocks from your storefront and looking for exactly what you do best in the neighborhood — maybe a friend recommended your business to them. If they search for your services on Google, what will they find?
Your presence through your Business Profile can help customers discover the products and services that you provide, contact you, and find your location.
Benefits of Business Profile
a. Manage your information
Manage the information that Google users find when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your hours, website, and street address.
b. Interact with customers
You can read and respond to reviews from your customers. Post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
c. Understand & expand your presence
Find insights to learn how customers search for your business, and where they come from. You can also find information like how many people call your business directly from the phone number displayed on local search results in Search and Maps. To spread the word about what you offer, you can create and track the performance of Smart campaigns.
What you can do with a Business Profile
You can find the benefits of your Business Profile in 3 main categories.
a. Maintain accurate information about your business online
Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business). Use the mobile app to stay up-to-date with your online presence wherever you are.
b. Interact with customers
Post photos of your business and its products and services. Collect and respond to reviews from customers.
c. Attract new customers
Improve how your business appears online so new customers can find you. Point customers to your website. When you’re ready, consider using location-based ads with Smart campaigns in Google Ads to reach an even larger audience.
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Tags: Google My Business, GMB, Google, Google Business Profile, online presence, Google Products, Google Maps, Google Search