A guest coupon is a code that the traveller can apply to a booking at the check-out stage of making a reservation. With the coupon, he will be able to enjoy certain benefits at your hotel, which you would have already pre-determined. 


HMS provides you with the ability to create a guest coupon for the ZUZU booking engine so that you can offer an incentive for guests to book directly with you instead of booking through a third-party channel. This is particularly useful for guests who are already familiar with your hotel. 


Guest coupons are very similar to Promotions, the key differences are:

  • Guest must have the coupon code and apply it in the last step of the booking engine in order to unlock the discount or value add - it's not available to everyone who visits the booking engine

  • While promotions mostly focus on discounts, guest coupons offer both discounts on the final price as well as value adds


Guest coupons also give hotels more flexibility to offer unique value-adds to your loyal guests which most third-party platforms are not able to accommodate. 


Explore the other articles to learn how to use Guest Coupons: 


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Tags: Guest coupons, hotel discounts, booking incentives, direct booking benefits, hotel promotions