Make use of the rooms photos section in HMS to showcase the different room types at your property. This is crucial because images provide the traveller with an idea of what the rooms and amenities in your hotel are like, and present an opportunity for you to connect with and inspire your guests.  


A study conducted by TripAdvisor found that photos have the most significant impact for driving engagement from travellers researching a hotel. Photos help differentiate your property from another.  


A separate user experience study by Expedia found that when a hotel website displayed multiple images of the hotel, rooms and amenities, travellers felt reassured that the hotel was being honest. It also found that travellers were more likely to make a booking if there were images of rooms with natural light and views outside. 


There is no limit to the number of photos that can be uploaded for each room type via HMS for the booking engine. The images should tell a story and show the flow of the space from the perspective of a guest. They should showcase any features that make the room unique. 


Here is a recommended list of images to best represent your guest rooms: 


PriorityCategoryAnglePurpose
Highly recommendedBedroom - Full viewCornerTo show the view of the entire room and provide a sense of the spacey
Highly recommended
Bedroom - BedFront, straight onTo show what the bed/bedside looks like
Recommended
Bedroom - BedCornerTo show the bed and provide a sense of the space
Highly recommendedBedroom & BathroomCornerTo show how the room connects to the bathroom
OptionalBedroom with viewFlexibleTo showcase the bedroom with the scenery that the guest can expect to see
OptionalRoom amenitiesStraight onTo give an idea of the amenities the guest can expect to use. Eg. coffee machine
Highly recommended
Bathroom - Full viewCornerTo show the view of the entire bathroom and provide a sense of the space
Recommended
Bathroom vanityStraight onTo show what the vanity area and space looks like
Recommended
Bathroom - Shower/BathFlexibleTo give an idea of what the bath/shower area looks like
OptionalBathroom featuresStraight onTo showcase any unique bathroom features. Eg. free-standing bathtub
OptionalBathroom amenitiesStraight onTo show what sort of toiletries and bathroom amenities are included in the room rate



Before you start taking your photos, ensure the following: 

  • Room, bathroom, bedside tables, vanity tops and all surfaces are clean, neat and clutter-free 

  • Surface of pillows and throws are smooth with no obvious wrinkles 

  • The curtains are open - if the sunlight is too glaring, draw close the day (sheer) curtains but keep the night curtains open

  • Bedside lights are on if rooms lack natural lighting

  • Toilet bowl seat covers are closed

  • Amenities and toiletries are neatly arranged


For tips on how to take photos with your mobile phone, read this article. 



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Tags: Room photos, guidelines, hotel room images, room types, hotel amenities, hotel photography